1. Keywords should be chosen with care

You want to make sure that the keywords you use are keywords that people are actually searching for. You also want to make sure that the keywords aren’t too broad. Long tail keywords, keyword phrases at least three to four words long, will help you drive more targeted traffic to your lens.

Test your keywords to see which ones are getting you traffic. Look for more keywords that may be related to your lens and add those.

You should always ensure that keywords are targeting are ones that are being searched for. What is the use of having a keyword that no one is interested in? While sometimes you can find lesser competitive keywords that can be diamonds in the rough, but too targeted of keywords can sometimes simply be key phrases that are unused.

Look for tools online that will help you with this.

2. Lenses should be bookmarked

Social Bookmarking is always a good way to get traffic. You should always make sure to use the same great services, for example, Digg to bring in additional traffic to your lenses. Not only is this going to benefit directly with traffic, but also indirectly by hopefully having the Search Engines index your site more quickly.

3. Link to other Lenses!

This is a social place. In social places you always want to be popular among the crowd and you will not be able to do it by avoiding everyone. Go out there and find other peoples lenses to link to. Do not be afraid to ask for the same in return.

4. People are your friends

The concept is to get more traffic, right? Well, as mentioned above you can not do that by living under a rock. You have to take the initiative to make your friends online most of the time. Do not be afraid to visit other people’s lenses and leave comments. They will appreciate it and many will return the favor.

5. Join those that have an interest in your niche.

With several thousand groups across Squidoo, it should not be too difficult too find one within your niche. You should take some time to join them. It is a good way to find new friends and hopefully encourage others to visit your Lens, so that in return you can gain them as clients or they will refer others to you when they come across the need to do so.

6. Provide something interesting

Obvious yes, but often overlooked, make sure that the content on your lens is useful and accurate. Provide useful tips, insider knowledge, gossip, latest information, but make it interesting.

If you are constantly releasing new information, then people will eventually come in to take a look.

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