So, Hexatrack recently released an interesting tool set for affiliate marketers. The pair of tools offered consists of an “ad tracker” and a “campaign conversion tracker.”

The ad tracker is rather powerful for discovery of keywords (it does an excellent job of combining PPC data), and may actually be the more potent of the two offerings, but this post will focus on the conversion tracker.

The conversion tracker basically provides analytics for affiliate marketing. The most compelling offerings here, functionality-wise, lie in the tool’s ability to:

- Track basic source/entrance information (referring page, landing page, traffic sources)
- Track the key-terms entered
- Track multiple product offerings to the same landing page

This is all vital information for the conversion optimization process. For my money, the most intriguing utility lies in the combination of the second and third features listed above.

If you’re running an organic SEO affiliate campaign, there’s a pretty good chance you’re marketing multiple products and sending them to the same page.

Being able to track these terms side-by-side, while analyzing the long-tail key-terms that are converting the best for each (then tweaking accordingly), is extremely useful.

At the moment, Hexatrack only offers this campaign conversion tracking for a handful of larger affiliate networks. Hexatrack offers a free and pro version of both of their tools.

The pro version seems to expand the amount of data you can mine and the time period you’ll have access to it (your log archive goes from 60 days to 6 months in pro versus free).

Also, there are intimations in some of the Hexatrack marketing literature that they’ll be adding to the pro offering in the near future.

Getting access to this sort of data aggregation and sorting is definitely valuable: Hexatrack’s a really useful tool.

Check it out for yourself here – www.hexatrack.com

StumbleUpon