2007 was another prosperous year for the Internet in the United Kingdom. Would you believe that 60 % of the UK’s population used the Internet in an average month?

Wow, that is almost 37 million people accessing the Internet.

The expected number of people who will be using the Internet this year will more likely to gain a little more over than 60%. The increasing number of Internet users is expected to grow by year 2012 to 70% of the population. Karin von Abrams, Senior Analyst of eMarketer said that Britain is considered to have an enthusiastic and experienced online population.

She also said that the assurance in commerce is soaring. Ms. von Abrams is also the author the new report, UK Internet: Users and Usage. eMarketer has labeled a person “an online user” if he uses the internet at least once a month from any location, be it work or home, school or any wireless internet locations.

eMarketer expects the UK to account 40% the least of online sales in Western Europe in 2008.This percentage will slightly decline as e-commerce’s set up will greatly improve in other parts of the region. However, the United Kingdom will still bear the biggest single share of the European market in the year 2011.

Ms. von Abrams added that mail-order shopping has highly contributed to the practice of buying online in the UK. She also disclosed that online prices are competitive especially that of books, items being sold at auction sites and travel tickets. Online merchants on the other hand are doing their best to carefully establish superior security for online transactions. They also offer the best delivery and courier services to their customers online.

In the report the estimated money spent online by a single buyer amounts to £3,180 per month. The average purchase per buyer has been steadily rising and eMarketer estimates that the amount of money spent a month will reach a hefty £3,800 in the year 2008.

Most online users in UK patronize the similar sites that US and other European buyers favor. Sites like Amazon.com an Amazon UK are in the top 10 list of most visited shopping sites. Some of the leading sites are Argos, Tesco.com, Play.com, Thomson Holidays, Expedia.co.uk, easyjet.com, Apple Computer, and lastminute.com.

The Internet usage in the United Kingdom and the rest of Europe will continue to grow and flourish in the coming years.

Checkout emarketer.com

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